Dr Martens, whose shoes promo ordinateur tout en un have been worn by Madonna and the primo bmx pegs Pope, today said it was closing its British factories and moving production to China with the loss of 1,000 jobs.
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In 1960, the Dr Maerten partnered with the British Griggs family shoemakers since 1901 and launched the now-anglicised Dr Martens boots onto the UK market.
Dr Martens has been steadily moving operations abroad, with leather uppers made in China, Vietnam and Romania for some time, but most of the manufacturing remained in Britain.
With increasing popularity and recognition, the company did not stop and brought revolution in the boots industry by launching air-cushioned sole rather than traditional leather one in 1945.
The family business endures, owned by Max Griggs and his son, Stephen, who were jointly ranked 366th in the Sunday Times Rich List 2002, with a combined personal fortune of 99m.
Martens, they are also commonly known as Doctor Martens, Doc Martens, Docs or DMs.